Self Care. Purified.
Over 60% of UK households live in a hard water area.
What is hard water?
Hard water is water that flows through showers on a day to day basis in most areas, it has a significant concentration of magnesium, calcium and other toxins.
Dry Hair
Hard water can weaken hair follicles, promotes scalp dryness and dandruff. People who use hard water frequently have greater chances of hair loss and early baldness
Flakey Skin
Hard water due to mineral concentration leaves marks on your skin. It dries out skin leaving you feeling itchy.
The Technology behind our Shower Heads
Kinetic Degradation Fluxion (KDF) is a high-powered purifying technology.