Privacy Policy.

What data we collect

The personal data we collect from you includes:

questions, queries or feedback you leave, including your email address if you contact www.purifieduk.co.uk
your email address and subscription preferences when you sign up to our email alerts
Details of any transactions between you and us
Details of your orders and purchases
how you use our emails - for example whether you open them and which links you click on
your Internet Protocol (IP) address, and details of which version of web browser you used
information on how you use the site, using cookies and page tagging techniques

We use Google Analytics software to collect information about how you use purifieduk.co.uk. This includes IP addresses. The data is anonymised before being used for analytics processing.

Google Analytics processes anonymised information about:

the pages you visit on www.purifieduk.co.uk
how long you spend on each purifieduk.co.uk page
how you got to the site
what you click on while you’re visiting the site

We do not store your personal information through Google Analytics (for example your name or address).

We will not identify you through analytics information, and we will not combine analytics information with other data sets in a way that would identify who you are.

We continuously test and monitor our data protection controls to make sure they’re effective and to detect any weaknesses.

Why we need your data

We collect information through Google Analytics to see how you use the site. We do this to help:

make sure the site is meeting the needs of its users
make improvements, for example improving site search

We also collect data in order to:

gather feedback to improve our services, respond to any feedback you send us, if you’ve asked us to
send email alerts to users who request them
allow you to access to make transactions
monitor use of the site to identify security threats

What we do with your data

The data we collect will not be shared with any third parties. It may be shared with our technology suppliers, for example our hosting provider.

We will not:

sell or rent your data to third parties
share your data with third parties for marketing purposes
use your data in analytics

We will share your data if we are required to do so by law - for example, by court order, or to prevent fraud or other crime.

How long we keep your data

We will keep your email data until you unsubscribe. We will keep your feedback data for 2 years. We will delete access log data after 120 days.

Children’s privacy protection

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.

Where your data is processed and stored

We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored.

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data - for example, we protect your data using varying levels of encryption.

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

Your rights

You have the right to request:

information about how your personal data is processed
a copy of that personal data
that anything inaccurate in your personal data is corrected immediately

You can also:

raise an objection about how your personal data is processed
request that your personal data is erased if there is no longer a justification for it
ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with our team.

Contact us or make a complaint

have a question about anything in this privacy notice
think that your personal data has been misused or mishandled